Computers@Ballarat

If you own a business then you probably have an inkling that for many buyers, a simple price and a list of features isn’t very compelling. You could get flashy and have really catchy graphics but that probably wouldn’t make a whole lot of difference either. So what is the trick to converting browsers to [...]

I recently completed an exercise that was mainly about showing local businesses how to take control of their Google Places listing with the aim of placing them in the relevant categories for their business. With a little research and a little work it can put a business in front of a very targetted crowd of [...]

While the majority of businesses have websites, many businesses don’t actually use their website as a marketing tool. It’s important to realise that traditional methods of finding local businesses are being used less and less and search engines such as Google are fast becoming the primary way that most people find information, products and your [...]

Last year Hubspot did an analysis of data from over 1500 of their customers. Hubspot is a company that specialises in ‘inbound marketing’ which is the process of attracting new customers to your website. Of the 1531 customers they analysed, 795 blogged and 736 didn’t. The result for the companies that blogged compared to the [...]

I don’t think I’ve built a ‘traditional’ website in 2 years or more. It’s not that I don’t have the skills – I’m a first generation computer nerd! It’s just that blogs work SO well. Anyway, here are 5 really good reasons that you should be blogging right now. 1. Google loves blogs – love [...]

That’s a question with a thousand answers but here are a few ideas. Google Places First up, you should be taking advantage of Google Places. Google Places is the ‘local business listings’ that you sometimes see when you search for something in a specific place. Head over to Google and type in something like Ballarat [...]